See what Baseline can build.
Explore interactive demonstrations and example email marketing concepts. All demo businesses and customer records are fictional.
See how it could work.
Explore interactive examples of the practical systems Baseline can build for local businesses.
Plumbing enquiry & follow-up system.
Try an example workflow for capturing enquiries, organising customer requests, updating job statuses and previewing follow-up messages.
Interactive prototype, not a live client system. The example uses fictional information. Messages are previews only: no emails or SMS are sent, and there is no connected CRM. Any entries you add are stored locally in your browser.
Salon booking & appointment management.
Try a sample salon booking journey, including selecting a service, choosing an appointment, tracking bookings and previewing customer reminders and follow-ups.
Interactive prototype, not a live booking service. Please use fictional details only. Bookings are saved locally in your browser; availability is simulated and no emails or SMS are sent.
Local business website concept.
Explore a complete, mobile-friendly example website for a fictional property maintenance business, with service information, clear enquiry calls to action and an interactive quote request form.
Fictional portfolio example, not a live business. The quote form is a simulation and does not send enquiries. Any testimonials and business details shown are illustrative.
Customer and lead management dashboard.
Explore how a business could organise enquiries, manage customer records, track leads through a pipeline and preview follow-up messages in one dashboard.
Interactive prototype, not a live CRM. Use fictional details only. Records are stored locally in your browser; there is no shared database or live email delivery.
Customer loyalty and rewards dashboard.
Explore how a local business could enrol members, award points for purchases, track balances and redeem rewards to encourage repeat visits.
Interactive prototype, not a live loyalty platform. Use fictional customer details only. Points and rewards are stored in your browser; messages are previews, not real emails or SMS.
Selected email concepts.
Sample email campaigns demonstrating creative direction, copy and layout. These are portfolio concepts, not client results.
ApexForge
A launch email for a fictional performance car parts brand, built around a cold air intake. I created the copy, layout and creative around the product and its main benefits.
AUREN — The Linen Edit
A new-season campaign for a fictional premium linen fashion brand, combining editorial storytelling, product-led sections and clear calls to action.
VÉRITÉ LABS — Formulation Matters
An educational campaign for a fictional premium skincare brand, combining formulation-led storytelling, product discovery and clear ecommerce calls to action.
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